SEO History of Evolution,SEO Terms and Panda Updation

                         History of  SEO

It is the process of getting traffic from free or natural or editorial search results on search engine.

Search engine optimization (SEO) is the use of strategies and tactics to improve page rankings in unpaid or organic search engine results with the goal of increasing traffic to a website.

SEO is actually part of search engine marketing (SEM), but SEM also includes paid advertising like PPC (pay per click) or sponsored links.Social media optimization (SMO) and search-engine related services that will increase exposure and website traffic.

To get the most traffic to your site you may need a combination of both organic and paid tactics, which means using both SEO and SEM in marketing efforts. Although SEO tactics can create great search credibility and may be less costly, it may take a bit longer to build up traffic, paid SEM efforts may be needed depending on your situation.This blog mainly describes the history of SEO 

 History

Initially when search engines began, websites did work to provide relevant content for their current and desired audience. But as organizations began to work to improve their search rankings content began to change.

Content spam tactics like keyword stuffing, hidden text, machine translations, scraper sites and others began to be used. Search engines then had to evolve to continue their attempts to display the most relevant content in searches.

Changes to search engine algorithms will continue and companies will continue to react to the changes to optimize for SEO. The most recent updates really bring us back to the beginning, where relevant content will bring you the best SEO results.

Current Situation

Due to the changes in search algorithms by the search engines (primarily Google) to continue to provide good search results, it has become much more important to have readable relevant content for your audience.

SOME BASIC SEO TERMS

1. GOOGLE CRAWLING

When Google visit our website for tracking purpose, the process is done by Google spider crawler. Crawling is a process by which google boat discovers new and updated page to be added to the google index.

2. INDEXING

After crawling has been done the results get put onto google index (ie,web search). Indexing is the process of adding web page to google search

3.     Page Caching

It is another SEO term, it can help you to improve the load time of your webpages.Your website has not being cached, that means your work of website  ranked is going waste.  

Passing the juice method

Link juice is a colloquial term in the SEO world ,that refers to the power or equity passed to a site via link from external or internal source, it determine search ranking.

Pogo sticking

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back .

Bound rate

One of the most underestimated and under-valued metrics of any website's SEO campaign is the site's “bounce rate”. ... Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.

Google panda updation

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular "content farms", and return higher-quality sites near the top of the search results.

It is related to content spaming, It consist of

1. Duplication content
2. Quality less content
3. Grammatical mistake and spelling mistake
4. Content spinning.

  Article spinning is a search engine optimization (SEO) technique by which search engine optimizers post a unique version of relevant content on article directories,  or other sources for back links.  

BINEESH B NAIR