On Page Optimization Factors
What are On-Page Factors?
There are several on-page factors in search engine rankings. On Page Optimization important factor in search engine result. That include
Content of Page
The content of a page easy to increase the search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. Good content must supply a demand and must be linkable.
Good Hyperlink:
Hyperlink is most important in on page optimization, it is easy to increase the search engine ranking, minimum two links is used for our page. From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think.
Title Tag
Title tags are the second most important on-page factor for SEO, after content. You can read more information about title tag.
Title length
Google typically displays the first 55-60 characters of a title tag. If you keep your titles under 70 characters, our research you can expect about 90% of your titles to display properly. There's no exact character limit, because characters can vary in width and Google's display titles max out (currently) at 512 pixels.
Why title tags important?
Title tags are a major factor in helping search engines understand what your page is about, and it is the first impression many people have of your page. Title tags are used in three key places: (1) search engine results pages , (2) web browsers, and (3) social networks.
1. Search engine result pages
Your title tag determines (with a few exceptions) your display title in SERPs, and is a search visitor's first experience of your site. Even if your site ranks well, a good title can be factor in determining whether or not someone clicks on your link. Title is the most important in on page optimization.
2. Web browsers
Your title tag is also displayed at the top of your web browser , especially for people who have many browser tabs open. Unique and easily recognizable titles with important keywords near the front make sure that people don't lose track of your content.
3. Social networks
Social networks—will use your title tag to determine what to display when you share that page. Here's a screenshot from Facebook, for example:
How do I write a good title tag?
Because title tags are such an important part of both search engine optimization and the search user experience, good title contains
1. Minimum title length
If your title is too long, search engines may cut it off—adding an ellipsis ("...")—and could end up not displaying important words. While we generally recommend keeping your titles under 60 characters long, the exact limit is a bit more complicated and is based on a 512-pixel container.
Some characters naturally take up more space. A character like uppercase 'W' is wider than a lowercase character like 'i' or 't'.
Try to avoid ALL-CAPS titles. They may be hard for search visitors to read, and may severely limit the number of characters Google will display.
2. Don't Use More SEO keywords
Avoid titles that are just a list of keywords or repeat variations of the same keyword over and over. These titles are bad for search users and could get you into trouble with search engines.
3. Every page have a unique title
Unique titles help search engines understand that your content is unique and valuable. Every pages maintain a unique title, otherwise it causes page competition.
keywords closer to the beginning of your title tag may have more impact on search rankings.
4. URL
Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in link.
SEO Best Practice
The purpose of the given web page should be directly stated in all of the following areas:
• Title tag
• URL• Content of page
• Image alt text
An ideal web page should do all of the following
o Include subject in title tag
o Include subject in URL
o Include subject in image alt text
o Specify subject several times throughout text content
• Provide unique content about a given subject
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