Social Media Optimization

Social Media Optimization

Social media optimization is an idea that’s been around for a while, but has really come into popularity since Google’s Hummingbird Algorithm , the most important factor of that algorithm change was a new focus on social activity for SEO. Traditional SEO, as you likely know, focuses on link building . The more links you have to and within your content, the higher it’ll appear in a search.

Now, however, the all-important link has been replaced with the Google +1. 

Google has also hugely increased the value of social endorsements of all kinds. Yes, links are still incredibly important (please do not take away from this section that you can stop link-building), but important also is the Facebook “like,” Twitter’s tweets, LinkedIn’s shares and Pinterest’s pins.

Social Media Optimization Technique

1. How to add twitter in blog

In this case first add widget

Steps

1. Log on to twitter account.

2. Then click our images.

3. Click  settings and privacy.

4. Click left widget.

5. Click create a new profile.

6. Then type the twitter url, for example @bineeshbnair.

7. Then click arrow.

8. Select embedded time line.

9. Then copy the code.

10. Then go to blog page and click the layout in left side.

11. Then click the slider right1 in right side.

12. Click Add a gadget, then click the html java scrip.

13. Copy the content pasted in to content section.

14. Finally click the save arrangement, then just check the blog.

2. How to add linkedin in blog page

It is the same case of twitter account, fist add the widget.

Steps

1. First log on to linkedin.
2. Then click our images.
3. Then click edit public profile url, eg: “www.linkedin.com/in/bineeshbnair”, in this case remove all the digits and just type only name.
4. Click save button.
5. In the below save button, click create a public profile badge.
6. Then copy the code.
7. Then again go to blog page, click the layout in left side.
8. Click slider right1 ,then click add a gadget.
9. Click the  html java script.
10. Finally code pasted in content section.
11. Now not save, again go linkedin, then click the edit your public profile.
12. Then click the create a public profile badge.
13. Then select the widget and copy the same code.
14. Again go to blog page, click enter and code pasted in to content section.
15. Finally click the save button.

How to Cach a Page

Steps

1. Search the website www.google.com/webmaster/tools.
2. Select our blog.
3. Click crawl.
4. Click fetch as a google.
5. Paste the URL name(our page URL).
6. Then click the fetch and' ok'.
7. Then click the Request indexing.
8. Verify
9. Finally click crawl this URL and direct link, then click go.

Conclusion:

I have already submitted a post on Google Webmaster Tools, please read carefully and give suggestions. 

BINEESH B NAIR

Google Webmaster Tools

Google Webmaster Tools

How to add google webmaster tools

Go to Google Search Console (former Google Webmaster Tools), sign into your Google account and click the  button to add your website. Once  clicked the button to add your site,  type your website's URL in the box. Click the blue button to continue.

1. Go to webmaster site

2. Click Add a property

3. Then paste the website URL, in this case first .in change in to .com

4. Click add

5. Click html tag, copy the meta code

6. Then go to blog click theme->edit html

7. Then paste the code above head 

Advantage of Webmaster tools

1. Check your site for error message

2. Understand search traffic to your site.

3. Check for manual penalties on your site.

4. Get on overall understanding of how to optimize your site on google search.

   

Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had one of your users tweet at you to let you know, it’s invaluable). It is a google search console or mock point.

Verification

Before you can access any data on your site, you have to prove that you’re an authorized representative of the site. This is done through a process of verification.

There are five main methods of verification currently in place for GWT. There’s no real preference as to which method you use, although the first two tend to be the most commonly used as they’ve been around for longer.

1. The HTML file upload. Google provides you with a blank, specially named file that you just have to drop in the root directory of your site. Once you’ve done that, you just click on the verify button and you’ll have access to your GWT data for this site.

2. HTML tag. Clicking on this option will provide you with a metatag that you can insert into the head of your home page. Once it’s there, click on the verify button to view your GWT data. One item to note about using this method of verification is that it’s possible for the tag to be accidentally removed during an update to the home page, which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that.

3. Domain Name Provider. Select your Domain Name provider from the drop-down list and Google will give you a step-by-step guide for verification along with a unique security token for you to use.

4. Google Analytics. If the Google account you’re using for GWT is the same account as for GA (assuming you’re using GA as your analytics solution), is an admin on the GA account, and you’re using the asynchronous tracking code (with the code being in the head of your home page), then you can verify the site this way.

5. Google Tag Manager. This option allows you to use the Google Tag Manager to verify your site.

Features of Search Analytics reports

• Accurate data

• Search Analytics reports deliver more accurate reports than the Search Queries report.

• The reports are up-to-date and provides the latest information possible.

• Individual page count

• Search Analytic reports considers all the links to the same page as single impression.

• Separate reports are available to track the device type and search type.

• Image click count more accurate

Conclusion:

I have already submitted a post on Google Analytics Tools, please read carefully and give suggestions.

BINEESH B NAIR

Google Analytics Tools

Google Analytics Tools

How to add google analytics

1. First step is go to the site "www.google.com/analytics".

2. Click sign in, then click analytics and finally go to sign up.

3. It is used to add a google analytics in our blog.

4. Display the one message “ My new account name”, for eg: "bineesh".

5. Then display the website name, it is used to identify the blog, eg: "bineesh blogspot blog".

6. Again show the message website URL, it is a blog URL, eg:" bineeshseo.blogspot.com".

7. In the case of industry category click “reference”.

8. Then display the Reporting time zone: In this case only use our country zone, because different time zones in different country. It is difficult to mange the visiting time.

9. Next step is click the “get tracking id”.

10. Next step is to accept the google terms and condition: In this case only select our country name.

11. Finally click the “I accept button”.

12. Please copy the “Tracking id”.

13. Next step is go to blog, click blogger name, for eg: Bineesh SEO Analyst.

14. Then click the settings left side->others->goggle analytics->Analytic web property id,finally, finally tracking id paste in this section.

15. Click save settings->go to webmaster analytics->copy the website tracking id, that is java code.

16. Return go to blog section, then click  themes->edit html->java code paste in to before head section,click save theme.

17. Then go to analytics page, click “all website data”->click the real time,it is used to display the live visitors.

18. Finally click the overview. It is used to display the visitors location.

Google Analytics 

It is a measurement tool.When you log into Google Analytics, you end up on the Home page where you can see a list of all of the websites you have set up in your account. This list shows you some basic data right off the bat such as your number of sessions, average session duration, bounce rate and goal conversion rate.

If you have a lot of websites like I do, you can use the search box under the date range to search for a particular domain. If you only want to view the domains that are most critical to your business, you can mark them with a star and change the Show settings to list only the starred websites.

You can use the date range to see your data over any specified time period. You can also use it to compare the current time period to a previous time period to see the change in sessions, average session duration, bounce rate and goal conversion rate.

Since the data for each website changes to reflect the compared timeframes, it’s easy to see which of your websites are getting more or less traffic and conversions.

To view more data about a particular website, just click on the corresponding link and you’ll see the google analytics reporting page.

Google Analytics Reporting

The Google Analytics Reporting page shows your Audience Overview data.

At the top of the screen, you’ll see the basic Google Analytics menu bar that allows you to go back and forth between the Home page, Reporting, Customization (reports) and Admin section. Further to the right, you can switch to another website within your Google Analytics account

Benefits of using Google Analytics

It’s completely free.Google Analytics is a completely free tool to use and is all online with no purchases of subscriptions necessary. You can use all of the wide range of tracking statistics and analysis at no cost.  To sign up to Google Analytics you’ll need a Gmail account that is also free to create if you do not have one.

Analyse sources of traffic

Google Analytics can show you how users are being driven to your website, for example how many people have found your website through a link from another website, via paid advertisements, from search engines or from a direct link. This will allow you to see proportionally how successful various methods of traffic sources are, such as if your advertisements are performing well by increasing traffic.

 Keywords

Google Analytics can be used to see what keywords you are being found under in search engines. This will show you which keywords are performing well, allowing you to modify your website to assist with search engine optimization to try and boost the traffic generated from certain keywords.

Visitors Information

Google Analytics provides an excellent breakdown of information about visitors coming to your website. You can see the most popular countries and towns that are accessing your website, helping you to determine if any localized marketing campaigns or keyword targeting is providing desired results. It can also help you to tailor your content or advertising to any areas that are generating a significant portion of traffic.

Specific page popularity

Google Analytics can provide data about which of your pages are the most popular, allowing you to see which areas of your website are being considered more relevant and higher value content. Using this information you can improve these pages to attempt to generate more sales as well as being able to see the type of content that is sought after by your visitors that can help you to shape future content.

 Bounce rates

This is the amount of users that only view one page of your website before leaving or ‘bouncing’ away again. If your bounce rate is rather high it is likely that your website is not what the user was looking for or perhaps they stumbled across your website by accident. It may also be worth checking to see if any of your targeted optimizations such as keywords as they may be slightly misleading, or the quality of your traffic sources.

The bounce rate is associated with the relevance and quality of content on your website, showing visitor satisfaction across your website. This can also help you to see which pages are encouraging users to stay on your website, with the possibility to highlight those with a high bounce rate that need to be improved.

Traffic flow

Google Analytics can display how traffic is flowing in a visual flow chart. This shows you where the majority of visitor traffic is entering the website and from there showing the amount of people that visit subsequent links as well as bounce rates as they navigate across your website.

Review historical data

Google Analytics can display how traffic has changed across large periods of time.  

Disadvantages

• Limited number of Goals

• Creating custom reports is somewhat limited

• Upgrading Analytics Premium is insanely expensive

Conclusion

I have already submitted a post on Authorship Optimization in SEO, please read carefully and give any suggestions.  

BINEESH B NAIR

Authorship Optimization in SEO

Authorship Optimization 

Authorship optimization or Editorial power is the way for article authors to connect with Google profile to their published content to create ownership. Through this process the advantage of author supremely good. When we makes an article and published to the internet before ensuring or verifying authority, it is very important to the articles when crawling Google and visits the content readers. Authorship provides authority and validity to content readers. Authorship Optimization is only for single article not for website.   In Google authorship is established to connect with Google profile with our article. In Google plus includes our personal data and profile picture also.through our details the viewers can understand more about the author.

 How establish authorship

•    Create Google plus profile

•    Link Google plus profile with our content(Here we copy the URL of the article and gives a label(for identifying author) )by adding rel=”author”.

rel=”author” helps to connect or join with whose article is read with their personal profile Google plus.

Authorship – benefits in S E O

When we attaching our name with the article and also there is a link to the Google plus profile that have more important than subjection. The search results with authorship the viewers have the tendency to read and it leads to benefits. By adding name and profile picture to your Google account, this may leads the trust of search engines and viewers.

Google Authorship                                               

Google authorship Involves creation of links from google+ to your word press, blogs or to your websites. Name of the author will displayed in the page when you give link to your google+. It increases the visibility of your page and leads to achieve more links towards your site. It becomes a significant process in the marketing strategy.

Google+ Profile

If you have a google+ account it's easily to add links to your sites. once you are ready with your google+ account,

1. Click on your profile, make visible yourself  as in your profile ->About.

2.At the end of the page you will see Links,  click on EDIT button.

3.Select contributor to from the links.

4.Give your label name add the URL page you need to link.[URL of your word press or blog post]

5.Click the save button.

In Blogger Blog

1.Open your Blog post.

2.Click EDIT ->Add the site owner name at last of the page.

3.Select the name and align it. Then, click LINK button-> Add URL of your google+ ->OK.

[Don't add rel='nofollow' attribute, to your HTML double "rel" sometimes cause error]

At left end of your page click HTML -> then add  rel="author", after the link tag you are given.

4.Update.

How to add Authorship information ?

First up on click our images then click google + profile, then click about, then after click add information. Finally display the sites information, that is title and URL.

Conclusion:

I have already submitted a post on On Page Optimization, pleas ready carefully and give suggestions.

BINEESH B NAIR

On Page Optimization - SEO Techniques

On Page Optimization Factors

What are On-Page Factors?

There are several on-page factors in search engine rankings. On Page Optimization important factor in search engine result. That include 

Content of Page 

The content of a page easy to increase the search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. Good content must supply a demand and must be linkable.

Good Hyperlink:

Hyperlink is most important in on page optimization, it is easy to increase the search engine ranking, minimum two links is used for our page. From an SEO perspective, there is no difference between the best and worst content on the Internet if it is not linkable. If people can’t link to it, search engines will be very unlikely to rank it, and as a result the content won’t drive traffic to the given website. Unfortunately, this happens a lot more often than one might think.  

Title Tag

Title tags are the second most important on-page factor for SEO, after content. You can read more information about title tag.

 Title length

Google typically displays the first 55-60 characters of a title tag. If you keep your titles under 70 characters, our research you can expect about 90% of your titles to display properly. There's no exact character limit, because characters can vary in width and Google's display titles max out (currently) at 512 pixels.

Why  title tags important?

Title tags are a major factor in helping search engines understand what your page is about, and it is the first impression many people have of your page. Title tags are used in three key places: (1) search engine results pages , (2) web browsers, and (3) social networks.

1. Search engine result pages

Your title tag determines (with a few exceptions) your display title in SERPs, and is a search visitor's first experience of your site. Even if your site ranks well, a good title can be  factor in determining whether or not someone clicks on your link. Title is the most important in on page optimization.

2. Web browsers

Your title tag is also displayed at the top of your web browser , especially for people who have many browser tabs open. Unique and easily recognizable titles with important keywords near the front make sure that people don't lose track of your content.

3. Social networks

Social networks—will use your title tag to determine what to display when you share that page. Here's a screenshot from Facebook, for example:

How do I write a good title tag?

Because title tags are such an important part of both search engine optimization and the search user experience, good title contains

1. Minimum title length

If your title is too long, search engines may cut it off—adding an ellipsis ("...")—and could end up not displaying important words. While we generally recommend keeping your titles under 60 characters long, the exact limit is a bit more complicated and is based on a 512-pixel container.

Some characters naturally take up more space. A character like uppercase 'W' is wider than a lowercase character like 'i' or 't'. 

Try to avoid ALL-CAPS titles. They may be hard for search visitors to read, and may severely limit the number of characters Google will display.

2. Don't Use More SEO keywords

Avoid titles that are just a list of keywords or repeat variations of the same keyword over and over. These titles are bad for search users and could get you into trouble with search engines. 

3.  Every page have a unique title

Unique titles help search engines understand that your content is unique and valuable. Every pages maintain a unique title, otherwise it causes page competition.

  keywords closer to the beginning of your title tag may have more impact on search rankings.

4. URL

Along with smart internal linking, SEOs should make sure that the category hierarchy of the given website is reflected in link.

SEO Best Practice

The purpose of the given web page should be directly stated in all of the following areas:

• Title tag

• URL
• Content of page
• Image alt text

An ideal web page should do all of the following

o Include subject in title tag

o Include subject in URL

o Include subject in image alt text

o Specify subject several times throughout text content

• Provide unique content about a given subject

Conclusion:

I have already submit a post on SEO History of Evolution, please read carefully and give suggestions.

BINEESH B NAIR

SEO History of Evolution,SEO Terms and Panda Updation

                         History of  SEO

It is the process of getting traffic from free or natural or editorial search results on search engine.

Search engine optimization (SEO) is the use of strategies and tactics to improve page rankings in unpaid or organic search engine results with the goal of increasing traffic to a website.

SEO is actually part of search engine marketing (SEM), but SEM also includes paid advertising like PPC (pay per click) or sponsored links.Social media optimization (SMO) and search-engine related services that will increase exposure and website traffic.

To get the most traffic to your site you may need a combination of both organic and paid tactics, which means using both SEO and SEM in marketing efforts. Although SEO tactics can create great search credibility and may be less costly, it may take a bit longer to build up traffic, paid SEM efforts may be needed depending on your situation.This blog mainly describes the history of SEO 

 History

Initially when search engines began, websites did work to provide relevant content for their current and desired audience. But as organizations began to work to improve their search rankings content began to change.

Content spam tactics like keyword stuffing, hidden text, machine translations, scraper sites and others began to be used. Search engines then had to evolve to continue their attempts to display the most relevant content in searches.

Changes to search engine algorithms will continue and companies will continue to react to the changes to optimize for SEO. The most recent updates really bring us back to the beginning, where relevant content will bring you the best SEO results.

Current Situation

Due to the changes in search algorithms by the search engines (primarily Google) to continue to provide good search results, it has become much more important to have readable relevant content for your audience.

SOME BASIC SEO TERMS

1. GOOGLE CRAWLING

When Google visit our website for tracking purpose, the process is done by Google spider crawler. Crawling is a process by which google boat discovers new and updated page to be added to the google index.

2. INDEXING

After crawling has been done the results get put onto google index (ie,web search). Indexing is the process of adding web page to google search

3.     Page Caching

It is another SEO term, it can help you to improve the load time of your webpages.Your website has not being cached, that means your work of website  ranked is going waste.  

Passing the juice method

Link juice is a colloquial term in the SEO world ,that refers to the power or equity passed to a site via link from external or internal source, it determine search ranking.

Pogo sticking

Pogo-sticking is defined as going back and forth from a search engine results page (SERP) to an individual search result destination site. In other words, pogo-sticking is when the searcher clicks on a link on a SERP, sees that it's not what she is looking for, and immediately bounces off by hitting the back .

Bound rate

One of the most underestimated and under-valued metrics of any website's SEO campaign is the site's “bounce rate”. ... Bounce rate is the percentage of visitors that open a website and leave before spending an amount of time that is deemed significant by the search engine.

Google panda updation

Google Panda is a change to Google's search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of "low-quality sites" or "thin sites", in particular "content farms", and return higher-quality sites near the top of the search results.

It is related to content spaming, It consist of

1. Duplication content
2. Quality less content
3. Grammatical mistake and spelling mistake
4. Content spinning.

  Article spinning is a search engine optimization (SEO) technique by which search engine optimizers post a unique version of relevant content on article directories,  or other sources for back links.  

BINEESH B NAIR