Google Webmaster Tools
How to add google webmaster tools
Go to Google Search Console (former Google Webmaster Tools), sign into your Google account and click the button to add your website. Once clicked the button to add your site, type your website's URL in the box. Click the blue button to continue.
1. Go to webmaster site
2. Click Add a property
3. Then paste the website URL, in this case first .in change in to .com
4. Click add
5. Click html tag, copy the meta code
6. Then go to blog click theme->edit html
7. Then paste the code above head
Advantage of Webmaster tools
1. Check your site for error message
2. Understand search traffic to your site.
3. Check for manual penalties on your site.
4. Get on overall understanding of how to optimize your site on google search.
Google Webmaster Tools (GWT) is the primary mechanism for Google to communicate with webmasters. Google Webmaster Tools helps you to identify issues with your site and can even let you know if it has been infected with malware (not something you ever want to see, but if you haven’t spotted it yourself, or had one of your users tweet at you to let you know, it’s invaluable). It is a google search console or mock point.
Verification
Before you can access any data on your site, you have to prove that you’re an authorized representative of the site. This is done through a process of verification.
There are five main methods of verification currently in place for GWT. There’s no real preference as to which method you use, although the first two tend to be the most commonly used as they’ve been around for longer.
1. The HTML file upload. Google provides you with a blank, specially named file that you just have to drop in the root directory of your site. Once you’ve done that, you just click on the verify button and you’ll have access to your GWT data for this site.
2. HTML tag. Clicking on this option will provide you with a metatag that you can insert into the head of your home page. Once it’s there, click on the verify button to view your GWT data. One item to note about using this method of verification is that it’s possible for the tag to be accidentally removed during an update to the home page, which would lead to a revocation of the verification, but reinserting the tag and clicking verify again will fix that.
3. Domain Name Provider. Select your Domain Name provider from the drop-down list and Google will give you a step-by-step guide for verification along with a unique security token for you to use.
4. Google Analytics. If the Google account you’re using for GWT is the same account as for GA (assuming you’re using GA as your analytics solution), is an admin on the GA account, and you’re using the asynchronous tracking code (with the code being in the head of your home page), then you can verify the site this way.
5. Google Tag Manager. This option allows you to use the Google Tag Manager to verify your site.
Features of Search Analytics reports
• Accurate data
• Search Analytics reports deliver more accurate reports than the Search Queries report.
• The reports are up-to-date and provides the latest information possible.
• Individual page count
• Search Analytic reports considers all the links to the same page as single impression.
• Separate reports are available to track the device type and search type.
• Image click count more accurate


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